The Reality of Health and Weight Loss

The Abercrombie CEO’s words make me sad and frustrated.

I have friends who are absolutely gorgeous with lovely fashion senses, but don’t fit into Abercrombie clothes. Who is anyone to tell them that because they don’t fit into a very narrow definition of beauty characterized by measurements and “thinness” that they can’t be beautiful? 

Not only this, but Abercrombie burns its new, unsold clothes instead of giving it to charity, despite requests from nonprofit organizations.

If you like Abercrombie’s clothes, that’s fine. If you want to continue to shop there, go ahead. I’m not here to dictate your shopping habits, or to shame you into a boycott. 

But I encourage everyone to at the very least make an effort to realize that defining beauty through clothing sizes is damaging for the self-esteem of women and girls all over the world.

Being body positive means accepting all body types as beautiful, instead of discriminating with inches and waist sizes.

If you decide to participate in the boycott, here are some other cool clothing companies that also have plus sizes that you can go to that are similar to/better than Abercrombie and Fitch:

• H&M
• American Eagle
• Modcloth (get $15 off your first purchase of $50 by signing up with this link!)

Modcloth not only has plus sizes, but they also feature plus size models in a lot of their promotional materials! The bathing suit advertisement I received today had two women side-by-side: a woman of average weight, and a plus-sized woman. Both are equally gorgeous, and quite a refreshing change from other brands that only highlight waifish models and neglect other body types.

Modcloth’s Advertisement in Question:

Gorgeous!